A website is passive by nature, so it often makes sense to create ways to get information to your visitors in a more active way, and to use active methods to drive traffic to your website. To that end we’ve developed e-mail newsletters for several of our clients. These range from a weekly digest of news stories that we e-mail out to over 20,000 members for one client, to a completely web-based system that allows another one of our clients to send out a fully-formatted e-mail without having to contact us.